Being Not Square

I have never taken Lysergic acid diethylamide, or acid as they say on the street. I don’t own any clothing with fringe or tie-dye. I get up every day, go to school, pay taxes, and keep my front yard neat. I am square. I’m what was called the establishment in 1968. But, as you know, I did spend formative years in San Francisco in the Haight during the late 1960s. My parents were never pleased that I ended up so square, but they would be pleased that I love counter-culture, resistance, and challenging the status quo.

In San Francisco, in the late 1960s, a group of counter-culture characters formed the Diggers. This group was a theater troupe and endorsed a non-capitalist society without money. They provided free food service in the Panhandle every day, arranged places for homeless hippie teens to “crash”, and opened a series of “Free Stores”. They gave free concerts with the Grateful Dead, Janis Joplin, Jefferson Airplane, and Big Brother and the Holding Company. The Diggers are the originators of some of your favorite sayings: "Do your own thing" and "Today is the first day of the rest of your life". The Digger Bread, which was baked in coffee cans at the Free Bakery, popularized whole-wheat bread.

The Diggers did not "fall apart," they evolved and integrated with other groups: The Free Bakery, the Gypsy Truckers, and my favorite Up Against the Wall Motherfuckers, and became the Free Family.

Arthur magazine provided some new knowledge to me about the posters and broadside. Novelist and poet Chester Anderson and his protégé Claude Hayward, created the “Communication Company,” or more commonly, “Com/Co.” According to Claude, the broadsides were “handed out on the street, page by page, super hot media, because the reader trusted the source, which was another freaky looking hippie who had handed it to him/her.” This quite possibly was my mother or father.

 
Sean Adams

Sean Adams is the Dean of Visual Art and Communication at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for LinkedIn Learning/Lynda.com He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art.

Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka, whose clients included The Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, The Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.

www.burningsettlerscabin.com
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