Tequila Sunrise

If you were “with it” in 1967 you went to cocktail parties in Malibu, drove a yellow Corvette, made macramé plant holders, and listened to Herb Alpert and the Tijuana Brass. You may already know Herb Alpert from Casino Royale (the first one), or Pee Wee Herman’s dance to Tequila. In today’s hustle and bustle world, I find Herb Alpert to be the perfect music for the drive home. It’s relaxing, fresh, and pretty groovy. I have a special weakness for 1960s Victorian revivalist typography. This is the kind of typographic layout seen at Farrell’s Ice Cream Parlour. Alpert’s 1965 album, Whipped Cream & Other Delights, is the prime example of this. I tried using this kind of composition on a magazine project recently. I thought it was the hippest thing I’d ever done. The client just laughed and said, “That reminds me of something old timey. Like a Farrell’s Ice Cream Parlour.” And…